Ep 236 Marketing and Critical Thinking for Business Success With John Lenker and Kevin deLaplante

August 15, 2024

Guests:

John Lenker, Marketing Strategist & Communications Artist at LENKER
Kevin deLaplante, Philosopher & Marketing Specialist at LENKER

Episode Summary:

Join us for a fascinating conversation with John Lenker and Kevin deLaplante, two experts from LENKER, as they delve into the world of marketing, critical thinking, and entrepreneurship.

John, a seasoned marketing strategist with a passion for ethical marketing, shares his insights on developing and promoting products and services that resonate with audiences. Kevin, a former philosopher turned marketing specialist, brings a unique perspective on critical thinking and decision-making in the business world.

Together, they discuss:

Their career journeys and how they arrived at their current roles at LENKER
The importance of competitive analysis and effective research when exploring new business ideas
The role of AI in idea research and decision-making
Key factors entrepreneurs should consider when evaluating marketing and business opportunities
The balance between AI and human judgment in business
Essential questions entrepreneurs should ask themselves before pursuing a new venture
Lessons learned from both successful and unsuccessful ventures
The unique challenges and opportunities of working with Bitcoin millionaires
How to qualify a business and conduct a comprehensive market opportunity analysis
Strategies for staying ahead of industry trends and advancements
The impact of effective competitive analysis on business success
The future of AI integration in business decision-making
Risk management strategies for entrepreneurs

Resources:

LENKER website: https://lenker.com
Kevin deLaplante’s website: https://kevindelaplante.com/my-writing
The Argument Ninja Podcast: [Link to podcast]

Call to Action:

If you’re looking to enhance your marketing strategies, refine your critical thinking skills, or navigate the complexities of entrepreneurship, this episode is a must-listen!

Connect with John & Kevin: